From the age of nine when I raided the family restaurant’s fridge to set up shop selling cold drinks from a wheelbarrow on the golf course opposite our home in Portugal, I knew I had an entrepreneurial spirit and a love of business.

From systems administrator to marketing assistant; from digital project manager to Head of New Media – I have calmbered my way up the ladder with a gift for languages, a can-do attitude and no concept of the word no!

After a spell in international corporations and with 4 years of IT training behind me, learning how to (and, more importantly, how not to) do it, I decided to work freelance. I filled the next decade with thrilling and diverse opportunities to learn on the job and develop my own reputation and brand, and this included winning the contract for and building a high-fashion website for Gina shoes to taking two whimsical and educational sites for “Noddy & Big Ears” online.

Once I’d gained the confidence of the market building other people’s websites, in 2005 I launched a website of my own: Stylebible.  Quite simply a short cut to the very best that the sophisticated fashionista and urban consumer would expect. Stylebible is a compendium of the ‘best’ places to eat, drink, shop and sleep in the world’s most fashionable cities.  The site has been featured in the press with rave reviews in fashion publications like The Sunday Times Style and Grazia, broadsheet publications like The Independent, and serious news magazines like Newsweek. Stylebible now has 48 contributors who post to the site directly and the brand has gone from strength to strength as we celebrate 8 years of signposting luxury in 2013.

Outside of work I have spent ten years volunteering for the homeless charity Crisis and Shelter from the Storm, I am inspired by the movie ‘Pay it Forward’ and the ‘One Giant Leap’ documentaries. I am also a keen skier.

I am married, live in Switzerland and invest in my friends as my family.

If you have something great to say then I want to listen, you can find me on LinkedIn, Twitter, or message me using the contact page.


In 2007 I was delighted to be nominated and accepted for the British American Project, a transatlantic association to forge business links between the UK and the USA.

In 2008 I was selected for the Courvoisier Future 500 in association with the Observer newspaper.

I currently hold the world record for the United Kingdom for competitive shopping, first winning in 2009 and retaining my crown in 2010.